Simply Smug

We’ve selected the must-have colours of 2020 and decided they shouldn’t be confined to living room walls. Keep it simple, keep it Smug.

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Talk to us

We're always keen to chat and your feedback is super-important to us. We mean that. Be social @feel_smug, or email hello@smug.org.uk Help make us better.

Best of British

Hand-stitched on washable organic cotton using an all UK ethical supply chain. Delivered in recycled, biodegradable packaging. We cut fabric, not corners.

Seamless delivery

Hand-made in the UK, hand-delivered by Royal Mail. Just £2.95, no surprises at checkout. Your Smug should pop through your letterbox in just 3 sleeps.

Smug promise

We're a start up. We won't get everything right first time, but we promise to listen, learn and get better fast. If ever you're unhappy we promise to put things right.