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Sailing away!

We’re sailing away – our parting smile!

Smug was born out of a desire to make face-wear fun. Judging by your feedback we’ve largely achieved that – with the exception of the occasional rogue nose-clip! With a vaccine here and hopes for a better 2021 we think it’s about right to call time on Smug! 

To say thanks to our loyal Smuggers for being part of the Smug story – we’ve made the last remaining Smugs available for £7.95. After they’ve gone – Smug will be too! We’re already busy dreaming up ideas for using the positive legacy you’ve helped create as a positive force for change. Watch this space!

In the meantime, treasure your Smug – who knows, maybe in a post-covid world it will become a collector’s item – a poignant reminder of the challenges and adversity we overcame together. For now, it’s time to put the rainbow away.

Keep smiling – Oz, Zeb, Katherine and Ed x

Two children in front of an NHS carers rainbow

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