Here are the policies regulating your use of our website and store.
Talk to us
We're always keen to chat and your feedback is super-important to us. We mean that. Be social @feel_smug, or email hello@smug.org.uk Help make us better.
Best of British
Hand-stitched on washable organic cotton using an all UK ethical supply chain. Delivered in recycled, biodegradable packaging. We cut fabric, not corners.
Seamless delivery
Hand-made in the UK, hand-delivered by Royal Mail. Just £2.95, no surprises at checkout. Your Smug should pop through your letterbox in just 3 sleeps.
Smug promise
We're a start up. We won't get everything right first time, but we promise to listen, learn and get better fast. If ever you're unhappy we promise to put things right.