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Here are the policies regulating your use of our website and store.

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Talk to us

We're always keen to chat and your feedback is super-important to us. We mean that. Be social @feel_smug, or email hello@smug.org.uk Help make us better.

Best of British

Hand-stitched on washable organic cotton using an all UK ethical supply chain. Delivered in recycled, biodegradable packaging. We cut fabric, not corners.

Seamless delivery

Hand-made in the UK, hand-delivered by Royal Mail. Just £2.95, no surprises at checkout. Your Smug should pop through your letterbox in just 3 sleeps.

Smug promise

We're a start up. We won't get everything right first time, but we promise to listen, learn and get better fast. If ever you're unhappy we promise to put things right.

Helping people wear smiles

The social enterprise making facewear fun

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© 2020 Smug Ltd company number 12580086. Registered address 33 Braxfield Road, London, SE4 2AW. VAT registration GB353153028.