We're Smug, we make face masks fun
Face fashion unique-as-you
Own your identity with a face mask to suit your mood. Wash, reuse, feel Smug.
Ethical face coverings
Printed on washable, organic cotton, hand-stitched with love in the UK.
Smiles in the community
Buy a face mask and we’ll donate another to someone in need of a smile.
We're sailing away!
Our organic cotton, ethically handmade in UK face coverings are no more! Smug was born out of a desire to make face-wear fun. With a vaccine here and hopes for a better 2021 we think it’s about right to call time on Smug.
Read the Smug story
Talk to us
Best of British
Seamless delivery
Smug promise