Helping people wear smiles

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We're Smug, we make face masks fun

Face fashion unique-as-you

Own your identity with a face mask to suit your mood. Wash, reuse, feel Smug.

Ethical face coverings

Printed on washable, organic cotton, hand-stitched with love in the UK.

Smiles in the community

Buy a face mask and we’ll donate another to someone in need of a smile.

We're sailing away!

Our organic cotton, ethically handmade in UK face coverings are no more! Smug was born out of a desire to make face-wear fun. With a vaccine here and hopes for a better 2021 we think it’s about right to call time on Smug.

Read the Smug story