We're Smug, we make face masks fun
Face fashion as unique as you
Own your identity with a face mask to suit your mood. Wash, reuse, feel Smug.
Tailor-made face coverings
Printed on washable, organic cotton, hand-stitched with love in the UK.
Smiles in the community
Buy a face mask and we’ll donate another to someone in need of a smile.
The end of season sale is here!
Get your face on a Smug face covering from just £8.95. No catches. No exclusions. Designed by Becks in Lincolnshire, hand-engineered by Lee in Staffordshire, cherished everywhere.
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Smug at work
Getting the nation back to work. Project your brand, love your people, bring smiles to the workplace with customised affordable face masks designed around you.
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Feel smug
We combine the best of British designs, organic cotton comfort, hand-stitched quality, integrated nose clips and adjustable toggles to make the perfect face covering! #feelSmug.
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