Helping people wear smiles with designer face masks

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We're Smug, we make face masks fun

Face fashion as unique as you

Own your identity with a face mask to suit your mood. Wash, reuse, feel Smug.

Tailor-made face coverings

Printed on washable, organic cotton, hand-stitched with love in the UK.

Smiles in the community

Buy a face mask and we’ll donate another to someone in need of a smile.

The end of season sale is here!

Get your face on a Smug face covering from just £8.95. No catches. No exclusions. Designed by Becks in Lincolnshire, hand-engineered by Lee in Staffordshire, cherished everywhere.


Smug at work

Getting the nation back to work. Project your brand, love your people, bring smiles to the workplace with customised affordable face masks designed around you.

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Feel smug

We combine the best of British designs, organic cotton comfort, hand-stitched quality, integrated nose clips and adjustable toggles to make the perfect face covering! #feelSmug.