We're Smug, we make face masks fun
Face fashion as unique as you
Own your identity with a face mask to suit your mood. Wash, reuse, feel Smug.
Tailor-made face coverings
Printed on washable, organic cotton, hand-stitched with love in the UK.
Smiles in the community
Buy a face mask and we’ll donate another to someone in need of a smile.
The end of season sale is here!
Get your face on a Smug face covering from just £8.95. No catches. No exclusions. Designed by Becks in Lincolnshire, hand-engineered by Lee in Staffordshire, cherished everywhere.Shop
Smug at work
Getting the nation back to work. Project your brand, love your people, bring smiles to the workplace with customised affordable face masks designed around you.Learn more